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The UNLV campus is located
within a well-defined pattern of urban sprawl that consists of a mix of
commercial, service, and residential land uses.
The "strip-type" land use patterns do not provide a notable nor
distinguishable neighborhood image for the campus to nestle within.
As a result, the campus must fight to establish an appropriate image
that sets itself apart from the non-descript adjacent land uses and
announces an appropriate arrival.
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